Animal Attractiveness Survey

The Animal Attractiveness Survey will help the CAUL Hub identify what visual and social features make animals attractive and charismatic to people. 

This information will help to improve conservation messaging and provide evidence to support decisions on the most appropriate species to target for conservation actions.

The Animal Attractiveness survey is available online through the Public Elicitation Platform - a research crowdsourcing initiative of the CAUL Hub.

Project aims:

The overarching aim of this project is to elucidate the visual and social features that make animals attractive and charismatic to people. This knowledge can contribute to improve conservation messaging, and provide evidence to support decisions on the most appropriate species to target for conservation actions. Although some protocols have been developed to identify charismatic mammals, no comprehensive protocol currently exists to determine the features that make animals attractive and charismatic across a wide range of taxonomically, phylogenetically and functionally diverse taxa. Through this study we propose to develop such a protocol. Our findings will be made available to all interested stakeholders, and will be essential for fine-tuning conservation actions to bring nature back into cities that are currently being developed by the Clean Air and Urban Landscapes Hub of the Australian Government's National Environmental Science Program.

For information on ethics and contact details, click here.