Helaine Stanley is the Knowledge Broker for the CAUL Hub and is based at the University of Melbourne. Helaine has over 20 years’ experience applying her professional background in business and marketing to the area of sustainability and urban environments including at the Australian Conservation Foundation. Helaine held dual roles as Senior Researcher at the Centre for Urban Research at RMIT University (then Centre for Design) , Strategic Business Development and Advisory Board Member. Helaine has delivered projects for all levels of government and the private sector over the last ten years and is an active leader in the field of placemaking and in particular distinctiveness of place (biodiversity and cultural expression).